Website Design and SEO
Importance of Having a Website and SEO
If you want your company to be successful in the modern marketplace, you've got to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts
In its bare form, a website is a single domain that consists of different web pages. We all in one way or the other, have had various engagements with websites in the past, but quite unfortunately, not all of us know the benefits a website can provide for our various businesses. It is shocking to witness how many businesses don't actually have a website or online presence!
If you have a business and don't have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. And among the strategies is the local search engine optimization to target your business audience and take your offerings to your potential buyers or clients with real time analytics.
Importance of a Website for Marketing
The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it's important that your site gives consumers a clear idea of what your brand is about and what types of products or services you offer.
A perfect example is your social media marketing. Even though you use third-party social media sites to reach and engage with consumers, you need to have a place to send consumers to when they want to learn more about your business. Your website serves as that "home base" where you can send customers when they want to make a purchase or learn more about a particular product or service you offer.
How SEO can help improve your website visibility and in turn drives in more sales to your business
93% of all buying decisions start with an online search.
This can be further broken down to show the importance of each position:
- The first ranking position in the search results receives 42.25% of all click-through traffic
- The second position receives 11.94%
- Third position on the first page obtains 8.47%
- The fourth placed position on page one receives 6.05%
- The others on the first page are under 5% of click through traffic
- The first ten results (page one ) received 89.71% of all click-through traffic,
- The next 10 results (normally listed on the second page of results) received 4.37%
- Third page receives a total of 2.42 %
- The fifth page receives a total of only 1.07%
- All other pages of results received less than 1% of total search traffic clicks.
f you have a website, SEO can help your business grow and meet the business objectives.
Search engine optimization is important because:
The majority of search engine users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions.
SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increased the web site's trust.
SEO is good for the social promotion of your website. People who find you by searching Google or Yahoo are more likely to promote it on Facebook, Twitter or other social media channels.