The Power of Media-Rich Map Listing
When searching for businesses, consumers use mapping products 44% of the time.
Oxera study: goo.gl/13S6ce
On average, 41% of these place searches result in an on-site visit.
Oxera study: goo.gl/13S6ce
Listings with photos and a virtual tour are twice as likely to generate interest.
Study Details Quantitative market research was conducted in July 2015 by an independent market research firm to understand the impact of virtual tours on increasing consumers’ interest in local businesses (specifically in booking a reservation at a hotel or restaurant). |
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